Plunk®
About
Plunk is a suite of tools and products that help homeowners understand their home as a financial asset.
Deliverables
Product design
Website design
Design system
Motion system
Copywriting
2020 – 2023
Plunk Product Roadmap
Plunk was in the middle of a shift of both audiences and product focus.
I was responsible for ideating,
designing, proposing and handing off product designs and ideas.
Process
Design + Style System
To facilitate the ideation and shipping of new in-house products, a design and style system was
built.
It's goal was to:
1. – Allow the product team to quickly ideate and propose new products while maintaining alignment
with the
Plunk brand.
2. – Bridge the gap between development and design teams.
View Design System 
Insights
Plunk's mission was to help homeowners understand their home as a financial asset through the use of
A.I to
understand, forecast and explain residential data.
I was tasked with intaking these data sets, and outputting a series of products that visually
conveyed the
information to homeowners.
Housing the insights
Plunk Pro™ was created to become a home for Plunk's past, present and future offerings.
It's goal was to allow audiences to understand unique product offerings, create a free account, and
explore
what Plunk had to offer.
Plunk Pro™ Mobile
Plunk Pro™ mobile is a companion app for Plunk Pro.
It allowed audiences to view key information on the go, receive
updates and notifications about saved homes, as well as view key data at a glance through the use of
homescreen widgets.
Marketing
Motion
Video, animation, and explainability
Plunk's goal of providing homeowners with the most accurate and useful information required a use of animations that visually explained to the audience a product or feature's purpose and offering.
